We are driven by a singular objective: to ensure that artists thrive and experience sustained streaming success long after their release is out. We've helped many artists connect directly with engaged listeners, shaping their streaming journey.
We are committed to providing artists with personalised campaigns that match their unique goals.
We understand that every release is different, so we tailor our target audience and platform accordingly. By investing time to truly understand your music, we create one-of-a-kind algorithmic and interests-based audiences. Our conversion-based marketing techniques ensure that we reach genuine audiences while tracking the analytics that matter most to you.
In the ever-changing world of social media and Spotify, consumer intent and engagement are crucial for an artist's streaming success.
Spotify uses various "algorithmic triggers" to measure a song's popularity, like profile engagement, follows, saves, playlist ads, and play-through rates. Our marketing strategies focus on driving intent-driven listeners to your profile, helping the algorithm understand your music's place and connecting with like-minded fans.
Following the release, an initial campaign was conducted to promote the songs, raising awareness and generating increased activity on the Spotify profile.
During the early stages of campaign, there was a noticeable rise in average daily listeners, as well as an increase in song saves, profile follows, and independent playlist adds. This substantial surge in saves and engagement successfully fostered repeated listenership, leading to lower song skip rates and a high Streams/Listeners ratio.
After the campaign, you will observe a fluctuation in daily listenership, which can be attributed to the influence of Spotify's algorithmic streaming. Ongoing engagement with the track, including playlisting, plays a crucial role in its continued growth even months after the campaign has concluded.